Consumer Health Research

The Quest for Health, Vitality and the Good Life Goes Mainstream

The pursuit of health and wellness now plays a vital role in consumers’ daily lives.1   The definition has broadened to include quality of life issues, such as balance, emotional well-being, and more, and the foods used to nourish both body and soul remain a top focus.  A “higher quality of life for longer” is the objective.2 Central to this goal is the search for fresh, natural foods with minimal processing:  the selection of wellness foods.3 Fresh grapes naturally fit into this category, as both a healthy snack and ingredient.  While weight is still top of mind with consumers, digestion and simply feeling great are also garnering much attention from the health-conscious person.

 

 

 

 

1 Health and Wellness goes mainstream: Living in a culture of well-being. Hartman Group special report posted at Hartman-group.com. January 2014.

2 Health + Wellness 2013: A Culture of Wellness. The Hartman Group, Inc. 2013.

3 Health and Wellness goes mainstream: Living in a culture of well-being. Hartman Group special report posted at Hartman-group.com. January 2014.

Consumer Attitudes about Health

  • Nine out of ten U.S. and Canadian shoppers agree that the foods or beverages you eat or drink can have an impact on your health and well-being.
  • Three-quarters of consumers say that they make an effort to eat disease-fighting foods.
  • 57% of consumers don’t mind making multiple trips to the store in order to get fresh fruit as needed. 4

 

4 FleishmanHillard Research & Analytics, 2017, California Table Grape Commission: U.S. and Canada Attitude and Usage Survey

Consumers Agree Grapes are a Healthy Snack

  • 92% of U.S. shoppers agree that fresh grapes are good for you, and that they contain natural compounds that may help promote health.
  • 79% of U.S. consumers sometimes buy fresh grapes as a healthy substitute for less healthy snacks or desserts.
  • 79% of U.S. consumers are buying fresh grapes for in-between meal snacks. 5

The bottom line is that Grapes from California deliver what consumers are looking for when it comes to health and wellness:  fresh grapes are naturally healthy, they are all natural and unprocessed, they are enjoyable to eat, and are unquestionably convenient – as a snack or versatile ingredient.

 

5 FleishmanHillard Research & Analytics, 2017, California Table Grape Commission: U.S. and Canada Attitude and Usage Survey

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ABOUT California TABLE GRAPES

Californians have been cultivating grapes for more than two centuries. Today, 99 percent of U.S. table grapes are produced in California's warm, dry climate that is ideal for grape growing. With more than 85 grape varieties grown, California grapes come in three colors—green, red and black—and are in season from May through January.